Bold Cycle

CLIENT

Bold Cycle

In a town where sports bras and loud music are considered faux pas in a conservative sports club community, Bold Cycle’s owners wanted to create an experience where misfits could come together and express themselves.

Before they had bikes or even a name, the owners were determined to launch their studio with an attitude. With a bold combination of type and color that gave them a distinct style, along with headstrong art direction, I developed a brand system that delivered on their ambition.

SCOPE

Brand Identity, Art Direction,
Print & Packaging, Apparel, Brand Standards

ROLE

Lead Art Director & Designer