Kohler Stables

Kohler Stables has a storied legacy of award-winning horses. After stepping away from the public eye for a time, they have returned to the spotlight as the premier Morgan horse breeders in America.

With a strong foundational mark, a double “K” representing the “Kohler Stables of Kohler, Wisconsin,” I started by updating the technical aspects of the mark before developing a complete brand system that balanced both their premium customer experience and Americana craftsmanship.