A New Pinterest Experience

Kohler was ambitiously seeking to engage with Pinterest users and challenged me to create a first-to-market experience that would captivate users. They wanted users to play with self-expression and consider unconventional colors, materials and finishes for their bathroom designs.

I led a team of designers, software engineers and render artists to create an in-platform experience where users could explore their imaginations and realize their designs in real time. Each design could be saved, pinned or downloaded and generated a new Pinterest board of Kohler products and services to make their design dreams a reality. Users vastly exceeded standard time of engagement metrics and quickly generated thousands of new Pinterest boards filled with Kohler products driving to kohler.com.