top of page
TAV_Wordmark_HERO-B.png

Taverne

CLIENT

Taverne

Resting in the shadow of Lambeau Field, Taverne is a gathering place for local sports fans and weary travelers alike. The atmosphere is warm, reminiscent of roaring hearth fires with a backdrop of stadium views. This humble tavern focuses on whiskey, beer and rotisserie fare.

 

I developed an identity for them that pays homage to Sherwood Forest, where Robin Hood’s Merry Men gathered in refuge. Represented by an arrow that doubles as a rotisserie skewer and a color palette that complements the local culture, Taverne is truly “a place for the people.”

SCOPE

Brand Identity, Art Direction,
Print & Packaging, Brand Standards

ROLE

Lead Art Director & Designer

TAV_Render-02.png
TAV_Render-01.png
TAV_Tag_HEROB.png
TAV_WordmarkB.png
1/4
BRAND MARKS
TAV_Paper-BKGD.png
TAV_Wordmark_HERO-02.png
TAV_Wood-BKGD-02.png
TAV_Color-02.png
1/5
COLOR
TAV_Type-01.png
1/3
TYPE
TAV_Paper-BKGD.png
TAV_Pattern.png
TAV_Menu-G.png
TAV_Blur-BKGD-B.png
TAV_Whiskey-C.png
1/2
TAV_Drink-02.png
TAV_Drink-03.png
TAV_Coasters-C.png
TAV_Food-04C.png
TAV_Food-01.png
TAV_Food-02.png
TAV_Monogram_HERO-02.png
KS_Web_Image-17B.png
Shaw_Headshot 2.jpg

Contact

KELBY SHAW
ART DIRECTION / DESIGN
+1 262 215 7519
KELBY.SHAW@GMAIL.COM
© KELBY SHAW 2025 ALL RIGHTS RESERVED
bottom of page